Customer behavior analysis using data analytics enables organizations to gain clear insights into how customers think, interact, and make purchasing decisions. By studying data from multiple touchpoints, businesses can personalize offerings, improve engagement, and boost retention. Enrolling in a Data Analytics Course in Chennai (https://www.fita.in/data-analytics-course-in-chennai/) at FITA Academy (https://www.fita.in/) helps learners develop the skills needed to turn customer data into meaningful business intelligence.