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We're a mid-sized development company launching

Started by soumitss, Jul 24, 2026, 12:40 AM

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soumitss

Colleagues, looking for input. We're a mid-sized development company launching a residential project and our marketing team insists we need proper visuals before sales start. Currently we only have technical drawings and a rough SketchUp model. Never outsourced this before and I'm unsure what to even ask for or what quality level is realistic within a sensible budget. Anyone been through this recently?

hydrogenn

Hello. You're right to sort this before sales open, technical drawings sell nothing to buyers. What you need is 3d architectural visualization rendering built from your existing model, which saves time compared to starting from scratch. We worked with a studio that's been doing this since 2012 for developers and agencies, and having your SketchUp file ready genuinely speeds things up. Realistic expectation: good exterior stills take one to two weeks including revisions. Budget varies wildly by complexity, so send your drawings for a quote rather than guessing. One tip - agree the number of revision rounds upfront, that's where projects usually drift.


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